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5. Exclude words

6. Correct Spelling

  • Beware of the differences between English and American spellings (Color, Colour) > (color OR colour)

7. Stop Words

  • Ignore the most common words "the, is,....."
  • "searching the web" and the search engine will ignore "the web"
  • Add more relevant keyword.

8. Use wildcards

  • Use "*" in some search engines
  • "funk*"> funk, funky, funkiest,...

9. Solve dead links

  • If the search engine returns

   which is a dead link.